Our new home, on the far northwest edge of the Pearl at Raleigh and NW 19th Avenue, was designed by Jeff Kovel and Skylab. They were our first choice, and we knew they’d bring a characteristically high-concept design to the table. What we didn’t know is that, as rising stars go, they’re also great collaborators, taking our idea to blend ad agency with production house and turning it into something altogether new. See more of their fresh, inspired mashing of form, function and wit at:

www.skylabdesign.com

The installation of our new wall murals. The murals are photographic works by Nick Meek. Video and images by NORTH.

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Working and living in the Northwest comes with a certain set of salt of the earth duties. Environmental consciousness, coffee bean pomposity and weekly micro brew assemblage to name a few. At NORTH we have decided the time has come to pay homage to a different salty earth staple. That tradition of course, the growth of a mans facial hair. And what tradition would be complete without competition involving a monetary exchange? From this notion a bold call to action was born. That call was ahem, called Manuary.

Manuary, as defined by several of us without the necessary qualifications to officially define anything is: A contest between men. Men who can grow hair.

First, you make a wheel of stache (above). Each contestant puts $20 entry fee into the pot. Each additional spin is $10. At the end of 6 weeks and exhaustive Pogonology, the man manly enough to grow his beard/stache as close as possible to their spin wins the bank.

Extra points for those who completely envelope their characters persona.

We invite you, fellow follicle harvesters, to participate in this glorious festive celebration of growth we call Manuary.

The Evolution of North:
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The successful strategy of the Truth campaign is to give teens a more intelligent, hipper and attractive brand to adopt than any cigarette brand (which, when you think about it, isn’t that hard). NORTH Digital Director Chris Teso was instrumental in establishing the Truth brand with digital, interactive and environmental assets. These online experiences gave teens the resources needed to engage and spread Truth from peer to peer.

Follow these links to see samples from various Truth digital initiatives by Chris Teso.

tour.thetruth.com

www.singingcowpoke.com

infect2006.thetruth.com

found.thetruth.com

www.whadafxup.com