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Arnold again asked NORTH to produce some music for Jack Daniel’s.

This time around it is was for a new holiday spot, and as always it was a blast to work on. Thanks again Arnold!

The VFX were produced by the super talented crew at BrickyardVFX in Boston. If you want to elevate the experience, before you press play, crushing up part of a candy cane and dissolve it into a flask of Jack Daniel’s Single Barrel. Some would think this blasphemy, but not the folks at the distillery. I think around there it’s called seasonal cold medicine.

Amid all of the commercials and the website, we’re also helping the Downtown Marketing Initiative partner with P.I.C.A. to do an interactive installation on the corner of 6th and Alder (launching this Friday morning with a ribbon cutting featuring mayor-elect Sam Adams.)

If you look really hard you might be able to find a few sneak peaks.

More to come once this puppy goes live…