Comments on: Burning Man as Uber Brand http://www.north.com/blog/index.php/blogroll/burning-man-as-uber-brand-2/ North Advertising | Brand advertising and content | design + film + interactive + music | Based in Portland Thu, 29 Jul 2010 13:51:09 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Karin Davenport http://www.north.com/blog/index.php/blogroll/burning-man-as-uber-brand-2/comment-page-1/#comment-337 Karin Davenport Tue, 13 Jan 2009 23:10:55 +0000 http://www.north.com/blog/?p=188#comment-337 Yes, it is well know "the man" is a logo. The beauty of that is it is probably one of the only logos with no guidelines. At Burning Man one of the coolest things to do is pay attention to the mass interpretations of the logo. It is everywhere, on everything and anything, different colors, drawn, painted, sprayed.... It is amazing. One question...have you been? It is quite different to research the experience then to have it :) Yes, it is well know “the man” is a logo. The beauty of that is it is probably one of the only logos with no guidelines. At Burning Man one of the coolest things to do is pay attention to the mass interpretations of the logo. It is everywhere, on everything and anything, different colors, drawn, painted, sprayed….

It is amazing.

One question…have you been?
It is quite different to research the experience then to have it :)

]]> By: Lannie Appel http://www.north.com/blog/index.php/blogroll/burning-man-as-uber-brand-2/comment-page-1/#comment-281 Lannie Appel Thu, 18 Sep 2008 19:14:30 +0000 http://www.north.com/blog/?p=188#comment-281 And I thought going to burning man would relieve me from consumer culture! I haven't gone yet but with this blog I never considered the act of self-destruction (burning man) could inadvertently be self-promotion. Just comes to prove once again how lifting the underground is always an important market. Especially these days where it's hard to escape the commercial, advertising has managed to submerse itself in subtle ways that even as designer's, knowing all the tricks in the book, we still can't manage to escape. You think people get sloshed enough that all of this dawns on them and they think to themselves "Oh man burning man is THE MAN." That could have some strange effect on a designer... And I thought going to burning man would relieve me from consumer culture! I haven’t gone yet but with this blog I never considered the act of self-destruction (burning man) could inadvertently be self-promotion. Just comes to prove once again how lifting the underground is always an important market. Especially these days where it’s hard to escape the commercial, advertising has managed to submerse itself in subtle ways that even as designer’s, knowing all the tricks in the book, we still can’t manage to escape.

You think people get sloshed enough that all of this dawns on them and they think to themselves “Oh man burning man is THE MAN.” That could have some strange effect on a designer…

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