Amid all of the commercials and the website, we’re also helping the Downtown Marketing Initiative partner with P.I.C.A. to do an interactive installation on the corner of 6th and Alder (launching this Friday morning with a ribbon cutting featuring mayor-elect Sam Adams.)

If you look really hard you might be able to find a few sneak peaks.

More to come once this puppy goes live…

If you’ve been watching the Olympic broadcast on KGW here in the northwest, then maybe you’ve gotten to see NORTH’s latest release.

Using some tongue-in-cheek humor and emulating some vintage chyron titling, we tried to bring a little levity (and a little notoriety) to P.G.E.’s salmon conservation efforts.

The result seems to have been fairly well received…

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For the last month, NORTH has been building a website to promote a film called “Call & Response - Concert to End Slavery.” It’s part concert, part documentary film that dissects the modern day slave trade.

The movie is intended to be a worldwide “call” to action. It hopes to raise awareness of the issue, while inspiring people to “respond,” and lend their voices to the cause. We wanted the website to help facilitate that response in an elegant, simple way.

Visitors to the site are presented with an unsettling video of a young slave girl talking about her life. When the video ends, the visitor is immediately prompted to respond.

After entering a response and selecting the appropriate mood, the visitor is presented with a sort of “living graph” of every submitted response. Each one can be read and sorted by date, mood or location.

The result is an ever-growing indictment of modern day slavery and, we think, a fitting testament to the collective power of individual voices.

www.callandresponsemovie.com

Kallista, a brand of high-end bathroom and kitchen fixtures owned by Kohler, has named NORTH (Portland, OR) agency of record. Efforts will begin on a new campaign for 2008 soon. North competed with Kohler agency of record GSDM/Austin for the work.