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Arnold again asked NORTH to produce some music for Jack Daniel’s.

This time around it is was for a new holiday spot, and as always it was a blast to work on. Thanks again Arnold!

The VFX were produced by the super talented crew at BrickyardVFX in Boston. If you want to elevate the experience, before you press play, crushing up part of a candy cane and dissolve it into a flask of Jack Daniel’s Single Barrel. Some would think this blasphemy, but not the folks at the distillery. I think around there it’s called seasonal cold medicine.

Amid all of the commercials and the website, we’re also helping the Downtown Marketing Initiative partner with P.I.C.A. to do an interactive installation on the corner of 6th and Alder (launching this Friday morning with a ribbon cutting featuring mayor-elect Sam Adams.)

If you look really hard you might be able to find a few sneak peaks.

More to come once this puppy goes live…

Is now the time to pull the plug on arts in schools?

That’s the question that The Right Brain Initiative is asking.

On the 18th of September, in front of nearly 200 advocates, NORTH helped unveil the new identity and mission platform for the Portland-based arts collaboration formerly known as Arts Partners.

Now branded as The Right Brain Initiative, the group is working diligently to integrate arts education experiences into the standard curriculum of every K-8 classroom across the region’s school districts.

After renaming the program, NORTH worked with local artists aged 5-50 to craft an evolving, participatory logo, short film and web presence that feels as genuine and unique as the children who stand to benefit from the program.

Many thanks to The Right Brain Initiative for letting NORTH be part of shaping our kid’s, and collective, future.

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NORTH has just unveiled a television spot for client Portland General Electric with a curious proposition: use less of our product.

Yes, desperate times call for desperate measures. And NORTH and PGE are responding to the current energy crisis with a high-road message: conserve.

This elegiac spot grows from the often overlooked observation that, in our prudent quest for wind, solar, tidal and other alternative energies, we sometimes forget  that the most critical step of all is simply cutting back.

Add to this unexpected proposition an equally right-brain execution.

Working in partnership with photographer Chris Hornbecker and Grow Film, NORTH developed a unique stop motion technique using digital still photography as the content source. 250 still shots were woven together to create a seamless, yet slightly impressionistic story.

To further the idea of conserving energy, NORTH directed, edited and scored the spot.

If you’ve been watching the Olympic broadcast on KGW here in the northwest, then maybe you’ve gotten to see NORTH’s latest release.

Using some tongue-in-cheek humor and emulating some vintage chyron titling, we tried to bring a little levity (and a little notoriety) to P.G.E.’s salmon conservation efforts.

The result seems to have been fairly well received…

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