Seeking to expand distribution from it’s specialty store core, we distilled Brook’s message to it’s essence: the inborn, universal urge to ramble. As only a company of runners-for- runners would know, there’s no such thing as a runners high. There are hundreds of them.

Into an ad landscape of techno-speak and lonely runner vigil, this campaign arrived as a graphic breath of fresh air. While the look and message welcomed all, insider running references cemented the bond between Brooks and it’s elite runner franchise.

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