If you’ve been watching the Olympic broadcast on KGW here in the northwest, then maybe you’ve gotten to see NORTH’s latest release.

Using some tongue-in-cheek humor and emulating some vintage chyron titling, we tried to bring a little levity (and a little notoriety) to P.G.E.’s salmon conservation efforts.

The result seems to have been fairly well received…

Get the Flash Player to see this player.