Amid all of the commercials and the website, we’re also helping the Downtown Marketing Initiative partner with P.I.C.A. to do an interactive installation on the corner of 6th and Alder (launching this Friday morning with a ribbon cutting featuring mayor-elect Sam Adams.)

If you look really hard you might be able to find a few sneak peaks.

More to come once this puppy goes live…

Feel like your friend has been neglecting his colon?

Does your brother look more like The Michelin Man than Superman?

If you answered yes to either of those questions then you’d probably be a perfect candidate to send a Regence Health eCard.

As part of the Join the Conversation 2.0 campaign, NORTH recently launched MyRegenceeCard.com and MyAsuriseCard.com to help members of the Regence community (and those outside that group) to send humor-filled encouragement — or taunts, as the case may be — to friends and family by sending them a personalized video-based eCard.

In an epic undertaking, NORTH was to able to overcome the technological barriers associated with the stringent information security guidelines of the health care industry and deliver high-quality, customized video to a wide array of end users. All while giving the Regence brand some quality time with the public and encouraging people to smile (it is good for your health you know…).

For the last month, NORTH has been building a website to promote a film called “Call & Response - Concert to End Slavery.” It’s part concert, part documentary film that dissects the modern day slave trade.

The movie is intended to be a worldwide “call” to action. It hopes to raise awareness of the issue, while inspiring people to “respond,” and lend their voices to the cause. We wanted the website to help facilitate that response in an elegant, simple way.

Visitors to the site are presented with an unsettling video of a young slave girl talking about her life. When the video ends, the visitor is immediately prompted to respond.

After entering a response and selecting the appropriate mood, the visitor is presented with a sort of “living graph” of every submitted response. Each one can be read and sorted by date, mood or location.

The result is an ever-growing indictment of modern day slavery and, we think, a fitting testament to the collective power of individual voices.

www.callandresponsemovie.com

The successful strategy of the Truth campaign is to give teens a more intelligent, hipper and attractive brand to adopt than any cigarette brand (which, when you think about it, isn’t that hard). NORTH Digital Director Chris Teso was instrumental in establishing the Truth brand with digital, interactive and environmental assets. These online experiences gave teens the resources needed to engage and spread Truth from peer to peer.

Follow these links to see samples from various Truth digital initiatives by Chris Teso.

tour.thetruth.com

www.singingcowpoke.com

infect2006.thetruth.com

found.thetruth.com

www.whadafxup.com