the arts can

The Creative Advocacy Network (CAN) is a broad coalition of arts organizations, businesses, government, and individuals with a mission to create a strong voice in support of the arts in order to strengthen the regional arts ecology and to change how the arts are funded in the tri-county region.

Specifically, CAN needs to gain support to pass a $20 million levy that will be distributed among many arts organizations (like The Right Brain Initiative) and guarantee the continued progress of the arts in Portland and the tri-county area.

CAN asked NORTH to create a brand identity for the program to help focus their efforts on a single message that Portlanders could identify with over the coming months leading up to the vote.

NORTH began an exploration based on the insights that arts are the lifeblood of our region and a necessity, not a luxury. From these insights came the brand platform: Food. Shelter. Art. and the CANifesto proclaiming that in the Portland area, the arts are as vital as food and shelter.

Visit theartscan.org to read the CANifesto, see the impactful design provided by MakeLike and learn what you can do to keep the arts alive and well in our region.