The Creative Advocacy Network (CAN) is a broad coalition of arts organizations, businesses, government, and individuals with a mission to create a strong voice in support of the arts in order to strengthen the regional arts ecology and to change how the arts are funded in the tri-county region.

Specifically, CAN needs to gain support to pass a $20 million levy that will be distributed among many arts organizations (like The Right Brain Initiative) and guarantee the continued progress of the arts in Portland and the tri-county area.

CAN asked NORTH to create a brand identity for the program to help focus their efforts on a single message that Portlanders could identify with over the coming months leading up to the vote.

NORTH began an exploration based on the insights that arts are the lifeblood of our region and a necessity, not a luxury. From these insights came the brand platform: Food. Shelter. Art. and the CANifesto proclaiming that in the Portland area, the arts are as vital as food and shelter.

Visit theartscan.org to read the CANifesto, see the impactful design provided by MakeLike and learn what you can do to keep the arts alive and well in our region.

Get the Flash Player to see this player.

NORTH has just unveiled a television spot for client Portland General Electric with a curious proposition: use less of our product.

Yes, desperate times call for desperate measures. And NORTH and PGE are responding to the current energy crisis with a high-road message: conserve.

This elegiac spot grows from the often overlooked observation that, in our prudent quest for wind, solar, tidal and other alternative energies, we sometimes forget  that the most critical step of all is simply cutting back.

Add to this unexpected proposition an equally right-brain execution.

Working in partnership with photographer Chris Hornbecker and Grow Film, NORTH developed a unique stop motion technique using digital still photography as the content source. 250 still shots were woven together to create a seamless, yet slightly impressionistic story.

To further the idea of conserving energy, NORTH directed, edited and scored the spot.

A stylistic leap from their corporate site, this NORTH authored micro-site presents an interactive, multi-media chronicle of the global scope and human stories involved in building their first company-owned wind farm.

www.RoadToBigLow.com

Assembly:
Get the Flash Player to see this player.

Driver’s Ed:
Get the Flash Player to see this player.

Proverb:
Get the Flash Player to see this player.