Classification
- Umpqua Bank
- The Right Brain Initiative
- Sam Adams
- Root Whole Body
- Regence Blue Cross + Blue Shield
- Portland General Electric
- Past Lives
- "Jack Daniel's Studio No. 7"
- "Jack Daniel's global campaign"
- "Infect Truth"
- Music Love
- Lizard Lounge
- Jack Daniel's
- Gerber
- Fair Trade Films
- Downtown Marketing Initiative: Portland
- Creative Advocay Network (CAN)
- Brooks Running
- Big Brothers/Big Sisters
- Ann Sacks Stone and Tile
In The Past
“Infect Truth”
Author: tebor28 Jan
The successful strategy of the Truth campaign is to give teens a more intelligent, hipper and attractive brand to adopt than any cigarette brand (which, when you think about it, isn’t that hard). NORTH Digital Director Chris Teso was instrumental in establishing the Truth brand with digital, interactive and environmental assets. These online experiences gave teens the resources needed to engage and spread Truth from peer to peer.
Follow these links to see samples from various Truth digital initiatives by Chris Teso.
Of Import
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- CAN: Food. Shelter. Art.
- SkyLab/North: Interior Design Best of 2008
- Jack Daniels: ‘Tis the Season…
- Coming Soon: We’re Live Downtown… come play with us
- The Right Brain Initiative
- Grow Film
- makelike
- P.G.E.: Simply Using Less
- Bingo Bango Bongo: PGE Salmon Spot Reaches New Heights
- Burning Man as Uber Brand
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