Jack Daniel’s global campaign

The original, iconic Jack Daniel’s print campaign lasted fifty years and set the bar for true brand loyalty. It did not, however, survive the changing media landscape. For over twelve years with Arnold Worldwide, North ECD Mark Ray shepharded new creative evolutions for a global campaign that kept with the brand’s authentic values. The brand is now the world’s largest selling whiskey, valued at over $8 billion in equity.

Get the Flash Player to see this player.

Get the Flash Player to see this player.

Get the Flash Player to see this player.

Get the Flash Player to see this player.