Sam Adams for Mayor: Campaign Video

The political buzz here at NORTH isn’t strictly confined to the national scene.

NORTH, in co-operation with Grow Film, has set its sights on producing a new kind of campaign video for Portland mayoral candidate Sam Adams.

After seeing the Big Brothers / Big Sisters promotional video that NORTH had produced, Sam was moved enough to want to work with the company who put together such an effort. Phone calls were placed, connections were made and the project began to take shape.

While the video’s intentions are to gather support for Sam and bolster the “Sam Adams Army” from a grass roots level, the traditional campaign rhetoric has been tossed aside in favor of a narrative more in-line with the man himself.

Sam’s vision for Portland is inspiring, we believe, because he reflects Portlanders’ desires to be evolving, authentic and fully realized human beings. People look at Sam and they see that possibility in themselves, especially when they encounter him in person.

That’s what we set out to capture. Stay tuned…