http://www.vimeo.com/5208996
NORTH has just unveiled a television spot for client Portland General Electric with a curious proposition: use less of our product.

Yes, desperate times call for desperate measures. And NORTH and PGE are responding to the current energy crisis with a high-road message: conserve.

This elegiac spot grows from the often overlooked observation that, in our prudent quest for wind, solar, tidal and other alternative energies, we sometimes forget that the most critical step of all is simply cutting back.

Add to this unexpected proposition an equally right-brain execution.

Working in partnership with photographer Chris Hornbecker and Grow Film, NORTH developed a unique stop motion technique using digital still photography as the content source. 250 still shots were woven together to create a seamless, yet slightly impressionistic story.

To further the idea of conserving energy, NORTH directed, edited and scored the spot.

If you’ve been watching the Olympic broadcast on KGW here in the northwest, then maybe you’ve gotten to see NORTH’s latest release.

Using some tongue-in-cheek humor and emulating some vintage chyron titling, we tried to bring a little levity (and a little notoriety) to P.G.E.’s salmon conservation efforts.

The result seems to have been fairly well received…
http://www.vimeo.com/5208806

Launching a new “Powered by Oregon” campaign, this work explores the shared commitment of company and customer to renewable energy. As these quirky customer “odes” attest, PGE has clearly put their money where our hearts are.

Ode: Grass
http://www.vimeo.com/5208930

Ode: Infinity
http://www.vimeo.com/5208901

Ode: Mighty
http://www.vimeo.com/5208860