Ever wonder who’s behind message board monikers? See for yourself in NORTH’s new Regence TV campaign featuring members helping members take charge of their health via myRegence.com.
Specifically, the spots show various community members coming together on a metaphorical message board to give weight loss support, put family stress into perspective and fight the nicotine monkey.
Directed, edited and scored by NORTH, the Regence campaign is part of a larger branding effort that includes the Health eCards site.
Edgy:
http://www.vimeo.com/5209121
Stressed:
http://www.vimeo.com/5209305
Baby Weight
http://www.vimeo.com/5209363