Comments on: Mossini 2010 campaign: Is this brand authenticity? http://www.north.com/latest/mossini-2010-campaign-is-this-brand-authenticity/ NORTH | Brand advertising and content | design + film + interactive + music | Based in Portland Thu, 17 May 2012 23:44:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tweets that mention Mossini 2010 campaign: Is this brand authenticity? : NORTH : brand engagement for the digital and natural worlds -- Topsy.com http://www.north.com/latest/mossini-2010-campaign-is-this-brand-authenticity/comment-page-1/#comment-601 Tweets that mention Mossini 2010 campaign: Is this brand authenticity? : NORTH : brand engagement for the digital and natural worlds -- Topsy.com Tue, 27 Jul 2010 20:06:05 +0000 http://www.north.com/html/?p=2280#comment-601 [...] This post was mentioned on Twitter by Dave Allen, Dave Allen. Dave Allen said: More on Mossini - Is this brand authenticity? http://bit.ly/mossini [...] [...] This post was mentioned on Twitter by Dave Allen, Dave Allen. Dave Allen said: More on Mossini – Is this brand authenticity? http://bit.ly/mossini [...]

]]> By: Matt Davis http://www.north.com/latest/mossini-2010-campaign-is-this-brand-authenticity/comment-page-1/#comment-600 Matt Davis Tue, 27 Jul 2010 19:48:41 +0000 http://www.north.com/html/?p=2280#comment-600 I also feel some "authenticity" in the shots, but agree that Teller probably felt the "authenticity" of his paycheck, rather more. There's something doubly disconcerting about an agency paying thousands and thousands of dollars to be captured in an "authentic" setting by a photographer whose mystique is built around his ability to cut through marketing hype. The joke is rather on the audience, in the end. Although the campaign is certainly attracting attention and buzz. I also feel some “authenticity” in the shots, but agree that Teller probably felt the “authenticity” of his paycheck, rather more.

There’s something doubly disconcerting about an agency paying thousands and thousands of dollars to be captured in an “authentic” setting by a photographer whose mystique is built around his ability to cut through marketing hype. The joke is rather on the audience, in the end. Although the campaign is certainly attracting attention and buzz.

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