Dave Allen
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Artvertising? Kenneth Anger for Missoni Fall Winter collection

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The underground, experimental film-maker, Kenneth Anger, has created a short film for the Missoni fashion house’s fall/winter 10/11 season. The house and Anger may seem like an odd couple but there’s something weirdly correct about this mashing of creativity. I wish I knew who the music was by. Let me know in the comments if you happen to know who it is.

If you are interested, here’s a video interview with Anger taken one year ago at the UCLA Hammer Museum in Los Angeles, where he discusses “The Wickedest Man in the World,” Aleister Crowley. A British occultist, hedonist, and author, Crowley inspired a fanatical following in the 20th century through his occult writings.

[Update 11:52AM]

From Vogue Italia:

“I’m fascinated by Kenneth Anger’s use of color and his ability to transform a film into a three-dimensional texture, a fabric of images in movement,” explained Angela Missoni. This is how she introduced her decision to entrust the Missoni F/W 2011 campaign to one of America’s most famous authors and directors of avant-garde cinema.”

Hat tip to Arthur.

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2 Responses to “Artvertising? Kenneth Anger for Missoni Fall Winter collection”

  1. Tweets that mention Artvertising? Kenneth Anger for Missoni Fall Winter collection : NORTH : brand engagement for the digital and natural worlds -- Topsy.com
    July 27th, 2010 @ 12:53 pm

    [...] This post was mentioned on Twitter by Dave Allen and Barry Johnson, Dave Allen. Dave Allen said: New Post: Artvertising? Kenneth Anger produces a short film for Mossini http://bit.ly/artvertising [...]

  2. Eric S Gregory
    July 27th, 2010 @ 2:21 pm

    It’s somewhat disturbing/disorienting how readily Anger’s film style can be seamlessly claimed as “postmodern” advertising territory.
    Them’s the breaks in 2010. Hopefully Anger made enough to get himself (temporarily) out of abject poverty.

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