Deschutes Brewery wins the World Beer Awards 2010 – update
posted by Dave Allen, 11 Comments

Always nice to give a North client a slap on the back – so to Deschutes Brewery we say Bravely Done! Red Chair Pale Ale was voted the World’s Best Standard Pale Ale at the World Beer Awards 2010.

We jumped the gun! Deschutes went on to win a bunch more awards..really Bravely Done!
America’s Best in Style:
Barley wine- Mirror Mirror
Flavored Ale- Black Butte XXI
Oud Bruin- The Dissident
Imperial IPA- Hop Henge
IPA- Inversion
Premium Pale ale- Mirror Pond
Standard Pale ale- Red Chair
Porter- Black Butte
World’s Best in Style:
Barley Wine- Mirror Mirror
Imperial IPA- Hop Henge
IPA- Inversion
Premium Pale ale- Mirror Pond
Standard Pale ale- Red Chair
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11 Responses to “Deschutes Brewery wins the World Beer Awards 2010 – update”
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July 29th, 2010 @ 1:08 pm
Hard to argue with that result. Red Chair’s a stellar drop.
Love the label design too. The best ever Deschutes design IMHO.
July 29th, 2010 @ 1:36 pm
Charlie,
Have to agree, and I’m not just saying that because they’re a client. And thanks, we are proud of our design and branding for Red Chair..
July 29th, 2010 @ 4:39 pm
Wow, awesome you guys did that. Mary gives me crap: “Drink the damn beer, stop staring at the label!!!!”
I’ve noticed that Twilight is going for a similar look to Red Chair – which I think is really sharp too. Much more legible than the rest of the year round brews as you stroll down the supermarket aisle.
I also noticed that the words “Deschutes Brewery” is much more prevalent on all the merchandise at the brew pubs (T-shirts and growlers especially).
I’m a big Deschutes fan, I think their labels are iconic, but they are not super legible and the nomenclature doesn’t stick in your mind either. Think this new look will help change that!
July 29th, 2010 @ 4:57 pm
Well Charlie, you’re preaching to the choir, so amen to that. I feel blessed that I landed at a company that has Deschutes for a client as I was already passionate about their brews.
And I’m not brown-nosing!
July 29th, 2010 @ 5:03 pm
hell yeah! nice work all around…y’all deserve a pat on the back for that!
July 29th, 2010 @ 5:49 pm
Thank you, sir..
July 29th, 2010 @ 6:40 pm
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July 30th, 2010 @ 11:10 am
Glad to hear about the wins. Ever since I did the brewery tour in Bend and tried the Bend pub, I’ve gotten way into them. Good stuff.
July 30th, 2010 @ 11:14 am
Thanks Robin, what’s really great about Deschutes Brewery is that they are risk takers. The end results of that risk are splendid brews..
July 30th, 2010 @ 11:25 am
How exciting for Deschutes! Glad to see such a great showing from one of the most forward-thinking beer masters in the Pacific Northwest.
January 1st, 2011 @ 10:19 pm
If you dig that label, check out http://www.stickfort.com or http://www.behance.net/stickfort
Local Bendite Adam Haynes is the illustrator. His work is absolutely AMAZING, plus he’s a super cool guy to-boot.