Dave Allen
Dave Allen. Director, Interactive Strategy

Klean Kanteen ends the curse of the plastic beer cups at Pickathon

posted by , 6 Comments

Klean Kanteen Pickathon 21010 NORTH

The plastic beer cups always end up in a giant pile, if not a sea, at the end of any large festival or public outdoor gathering. Yes they are recyclable but why manufacture something from fossil fuels to be used once then tossed away to be [hopefully,] recycled?

This year Pickathon partnered with Klean Kanteen who provided BPA-free stainless steel pint sized drinking cups.

“Most events produce incredible amounts of unnecessary plastic pollution,” said Danielle Cresswell, Sustainability Officer of Klean Kanteen. “Most of it ends up in a landfill, and sadly, too much plastic finds its way into waterways, the ocean, and the food chain of many animal species, including humans. Even when recycled, plastic downgrades significantly in the process, resulting in an inferior material that is still ultimately destined to be pollution. We’re proud to work with Pickathon toward a common vision to create the model for truly sustainable, plastic-free music festivals.”

Klean Kanteen Pickathon 21010 NORTH

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Comments

6 Responses to “Klean Kanteen ends the curse of the plastic beer cups at Pickathon”

  1. Tweets that mention Klean Kanteen ends the curse of the plastic beer cups at Pickathon : NORTH : brand engagement for the digital and natural worlds -- Topsy.com
    August 6th, 2010 @ 12:19 pm

    [...] This post was mentioned on Twitter by Dave Allen, Dave Allen. Dave Allen said: @Pickathon and Klean Kanteen end the tyranny of the plastic beer cup at festivals http://bit.ly/klean_kanteen_pickathon [...]

  2. Joe Wallace
    August 6th, 2010 @ 3:11 pm

    I hate to be the one to drop trou and whiz all over the Pickathon parade here because this is an EXCELLENT idea that deserves to thrive and catch on elsewhere. But might only last as long as drunken cretins and frat-heads refrain from throwing these stainless steel liabilities at other people.

    Maybe they could tether the cups to the wrists of people who fail a specific line of questioning. “Are you drinking more than two of these? And what do you think of Creed?”

  3. Dave Allen
    August 7th, 2010 @ 9:40 am

    Well Joe, as long as they throw them at each other! I see your point fortunately the crowd isn’t that type out here at Pickathon..

  4. Joe Wallace
    August 7th, 2010 @ 10:24 am

    We’re in the middle of Lollapalooza-dom here in Chicago and it’s maximum yuck til the crush of people and vehicles subsides. Maybe I’m a bit jaded these days…a festival without meatheads sounds like a beautiful thing. Next year I may have to make the trek and check out the Pickathon experience :-)

  5. Dave Allen
    August 9th, 2010 @ 9:53 am

    Joe, You won’t be disappointed..

  6. pickathon recycles, or something. | gerryblakney
    September 21st, 2010 @ 3:21 pm

    [...] more at North sharing_caring Posted: September 21st, 2010 | Author: admin | Filed under: design, diggin | No [...]

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