Dave Allen. Director, Interactive Strategy

Mobile advertising and digital coupons – what people are doing with those millions of smartphones

Click image to enlarge.

Are you and your clients gearing up for the explosion in mobile advertising and marketing?

Let’s consider this – 67% of people globally have a mobile phone. According to Borrell Associates US consumers will spend $22.6 billion on Internet coupons and $6.6 billion on mobile coupons by 2014. Already in 2009 US consumers spent $4.2 billion on Internet coupons alone.

And how are consumers getting these coupons? Via QR codes, SMS, Geolocation, NFC Smart Posters and Apps.

If we think about how we are never without our smartphones or our mobile devices [iPad etc] then we will realize that the surge in mobile advertising cannot be ignored.

Click image to enlarge.

Full infographic

[Update 10:00AM] The original source of the infographic is here from the Money Saving Blog via PromotionalCodes.org.uk

Tags: Apps, Blackberry, Geolocation, iPad, iphone, Mobile Advertising, NFC Smart Posters, NORTH, QR Codes, SMS

Comments

13 Responses to “Mobile advertising and digital coupons – what people are doing with those millions of smartphones”

Chris Teso
July 29th, 2010 @ 10:57 am

I follow this blog, and love to see North sharing information.

What I’d really like to read though, is your own original thoughts on original content. Most of what you post is regurgitated content from other blogs with a small observation added. Sadly, this is the case with 95% of all blogs. It’s nice to share but I can read these posts from their origin.

I say this not as a dig, but because I know there are smart original thinkers at North.

You’re about thinking and making, so let’s see some of it!
Tweets that mention Mobile advertising and digital coupons – what people are doing with those millions of smartphones : NORTH : brand engagement for the digital and natural worlds -- Topsy.com
July 29th, 2010 @ 11:29 am

[...] This post was mentioned on Twitter by Dave Allen, Hartley Riedner, Hartley Riedner, Dave Allen, NORTH and others. NORTH said: RT @DaveAtNORTH: Are you and your agency ready for the explosion in mobile advertising and digital coupons? http://bit.ly/mobile_coupons [...]
Dave Allen
July 29th, 2010 @ 11:45 am

Chris, sharing the sharing is not a crime or a blog faux pas.

As I am the author of 99% of the posts to the blog since I started in late April I take exception with your comment about “regurgitated content.” You may think I merely regurgitate but I don’t – you are obviously not digging very deep through the articles. Also the thousands of unique visitors to the site every week are not complaining about the content – judging by our stats they appear to like it.

And of course, you don’t have to read our blog..as you say you can go to the source. I think having someone to filter content to point people to the good stuff is useful though. That’s why I read Paul Krugman’s blog every day. I’m no economist but he keeps me on the level when it comes to handling my money. By your criteria he is a regurgitator – a Nobel prize winner who would probably disagree with you.

If you cared to dig through all the categories links on the home page you will find that I often write very extensive, in-depth original essays.

As the blog progresses, [beyond the 90 days it's been live since the site refresh] I am sure you will see more input from the other creative staff here. I was hired to do what I do so I allocate time to the blog. Thankfully the shop is slammed with work, so time is a limited resource for everyone around here. I am happy to give them all a pass as I continue to look for interesting news, trends, articles etc, to share.

My own thinking is very easy to find and is on display for all to read. And you must know that our work/making is also on very deliberate display on the home page.

And really, “95% of all blogs regurgitate content” if that’s not a massive generalization I don’t know what is.

I’m not going to second guess your reason for leaving this comment I’d rather read your own insights and thoughts. Can you send me a link to your blog?
Mel
July 29th, 2010 @ 12:37 pm

Jesus. Chris had a good point and clearly didn’t share it to be malicious. The overly defensive, vitriolic response says a lot. “Thanks for the feedback” works too. From now on I’ll take your cue and get my information from the source, and happily forgo the overinflated ego that comes with the regurgitation.
Dave Allen
July 29th, 2010 @ 12:44 pm

Mel, thanks for the feedback! I stand by my assertion that I am not simply a “regurgitator.”
Chris Teso
July 29th, 2010 @ 12:59 pm

I dont think sharing is a faux pas either. I said I love that North is sharing.

I have read every post on this blog. I think the majority of it is re-posting other content with small commentary. Without citing each post in a long list, I believe this to be fact. Again, not a crime, just a reality. I was trying to make a call to read more originality from your team, because I’m interested in what they think.

When I read North’s tweet “Are you and your agency ready for the explosion in mobile advertising and digital coupons?” I expected to come here and read a deep post on North’s plan for the explosion. I wanted to know how they were ready.

Dave, on a personal note you have written lots of original content elsewhere that I’ve enjoyed. Given he’s a genius in the subject, I’d love to read posts from Mark on branding, or some of Lori’s advertising + writing thoughts. I think I speak for everyone when I say I’d love to read rants from Jim. I realize the realities of work and production getting in the way. That’s why we (theGOOD) dont blog.

95% of all blogs regurgitate content. Yes, I agree, massive generalization. What’s wrong with massive generalization when it’s true?

You can read my blog here : http://www.christeso.com/blog/index.php/category/life/ It’s full of 100% original, boring, WAY out of date content.
Dave Allen
July 29th, 2010 @ 1:04 pm

Mel,

I overlooked something you wrote “Chris had a good point and clearly didn’t share it to be malicious”

I didn’t consider Chris’s comment as malicious at all. I just disagreed with his point and his contention. My response was to defend my content and to let him know that the content that he desires can be found on our site.

So defensive, maybe. Vitriolic, no.
Mel
July 29th, 2010 @ 1:18 pm

It seemed like a disproportionate amount of attitude directed towards someone who was basically paying you and your colleagues a compliment by asserting that your original thoughts are valuable. It’s good to know it wasn’t your intent to convey that tone – but that’s how I read it, and it doesn’t exactly scream “bring your business here, we’re easy to work with.”
Dave Allen
July 29th, 2010 @ 1:19 pm

Chris,

As I said, we’ve only been at it for about 90 days since we refreshed the site. And believe me I would love to see everyone here jumping in and posting their thoughts, as I agree with your comments about hearing from Lori, Jim, Mark etc.

We may never agree about what a blog ought to be or provide, yet North.com is not simply a blog – it is the web container that holds as much of our content, e.g. our work, as well as a place to share what we like with the outside world. Business web sites tend to just be a directory of information about the business itself. I was looking for a way to have people keep visiting North.com hence the site refresh and a constantly updated home page.

I stand by the idea of filtering posts and topical information. The post today about mobile ads has plenty of links through to the deeper story for those that want more. I like synopses myself so I tend to share a synopsis or an abstract, rather than the whole enchilada as it were. I’m sorry that’s not enough for you but in our time-challenged, attention-deficit digital world, I’m comfortable with what and how I’m sharing.

Meanwhile I have a couple of essays mapped out. When I post them I know I’ll hear from folks that have complained in the past about how “they are too long..” “who would read that many words..” or “I stopped reading after the first paragraph, who has the time to read this..” – all true comments.

C’est la vie..
Chris Teso
July 29th, 2010 @ 3:58 pm

I know it may seem as if the anonymous “Mel” is I, or at the least a trusty cohort.

I assure you I don’t know who mystery Mel is. I only know I like him/her.
msLoriJ
July 29th, 2010 @ 5:11 pm

I’ve actually been thinking about writing a blog about considering tone of voice in comment threads (seriously, not being sarcastic). But then I get worried it will devolve into another angry comment thread (and there’s the sarcasm…) I will now type a happy emoticon to denote no ill will. : )
Dave Allen
July 29th, 2010 @ 5:21 pm

Lori, welcome to the fray! Come on in, the waters are choppy
Sean
July 30th, 2010 @ 4:54 am

Thanks for sharing this post Dave. I wrote the original piece on promotional codes.

Regurgitated content is a bit strong heh – This is the social web after all…

@Chris here’s our RSS Feed http://feeds.feedburner.com/frugal-blog