Deschutes Brewery: A new website
posted by NORTH, 6 Comments
Cold beer! Get your cold beer here!
NORTH recently unveiled its new “mobile-first” website for Deschutes Brewery. While we like making cool stuff, sometimes there’s even rationality behind it. Here, in a moment of absurdly common sense, we asked real beer drinkers what they really wanted from a web-site before we actually built it. Turns out, it’s two things. (A) Directions. (B) Mobility. Simply put: “Where can I find your beers and beer unveilings”. To that end, we designed the web site inside-out, stressing the mobile experience over the lap-top. We then collaborated on proprietary software that detects your location and adds events and particular Deschutes brands to the finder functionality. Then infused it all with enough “Bravely Done” attitude to cement their high-risk, high-reward position.
Like they say, finders keepers-losers weepers.
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May 4th, 2011 @ 5:47 pm
Looks good. Congrats. (Seems like the design team at North loves the antique postcard motif as much as I do.)
Question on the brand positioning…it’s “high risk” because of the full flavor?
May 4th, 2011 @ 7:22 pm
David,
High-risk as in Deschutes Brewery is always experimenting with its beers and brews. They are obsessed with quality control too, so last year they abandoned a whole batch of Black Butte XX1 because it just wasn’t perfect. Also, the brand message ‘Bravely Done’ is part celebration with the daring beer drinker who moves from what we call Yellow beer to a Deschutes craft beer. Bravely Done indeed..
May 5th, 2011 @ 11:51 am
“A yellow beer.” That’s funny. I call it rice beer.
May 9th, 2011 @ 10:31 am
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May 9th, 2011 @ 11:25 am
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