Guayaki partners with NORTH

posted by NORTH, 1 Comment

NORTH is thrilled to announce a new partnership with Guayaki Yerba Mate. Guayaki is, by far and away, the leader in the rapidly-growing yerba mate category. The company is a Fair Trade organic producer that aims to preserve the rainforest where yerba mate is grown, while making a profit. At this critical point in their growth they are looking to NORTH to help develop a cohesive brand identity, that is exciting to progressive, socially and environmentally conscious young adults.

“We’re impressed with NORTH’s creative approach and considered thinking,” said David Karr, Co-Founder at Guayaki, “plus they just really seem to get us and our cause.”

Added Mark Ray, one of NORTH’s principals, “Guayaki Yerba Mate is exactly the type of client we want to partner with at NORTH – a great product with a rich, authentic brand story that does good in the world.”