Yakima Products partners with NORTH

posted by NORTH, 4 Comments

We’ve got racks!

Seriously. NORTH is excited to announce a new partnership with Yakima Products inc. Yakima is a major player in the design and manufacture of cargo management equipment solutions for outdoor enthusiasts. They’re partnering with NORTH to establish long-term brand marketing strategies and activation plans for the Yakima brand. “We were looking for a long-term relationship with a marketing partner,” said Bobbie Parisi, Director, Global Marketing, “and we have supreme confidence in NORTH in terms of skill set as well as cultural fit.” From NORTH’s perspective, Yakima perfectly complements their growing outdoor lifestyle practice. “We couldn’t want for a better fit,” said Rebecca Armstrong, Managing Partner at NORTH, “We’ve had our eye on Yakima for a while and were absolutely thrilled when they approached us.”