NORTH Work

The Right Brain Initiative


After decades of budget cuts, the arts are disappearing from Portland-area schools. Poof. And with them, the bright possibilities percolating in the brains of our kids. When RACC came to NORTH for help launching a new arts-integrated initiative, we made sure no right brain was left behind. To date, RBI is reaching 10,500 students (up 15% from ’09) and raised $802,000 (up 18%).

Identity

Film

Digital

Credits
Written, produced, designed and scored by NORTH
Interactive development by Blue Collar Interactive