Celebrate the 15th anniversary of Small Business Saturday®, proudly backed by American Express

Time flies when you’re supporting your communities! Believe it or not, 2024 marks the 15th anniversary of an important holiday shopping tradition - Small Business Saturday®. 

North is proud to be a long-time partner in this event. This November 30, we welcome you to be part of a nationwide movement recognizing the contributions of small businesses like yours, to the vibrancy of our neighborhoods.

As a company that connects and serves local business owners and their customers, North is thrilled to join with American Express to champion merchants. Founded by American Express in 2010 to help strengthen local economies, Small Business Saturday is now part of a nationwide Shop Small® Movement, dedicated to supporting small businesses of all kinds. Want your local market, restaurant, boutique or other destination to benefit from promotional opportunities, and the chance to welcome new customers? Here are few ways to get involved:

• Let customers know that you plan to participate in Small Business Saturday this November 30. American Express has prepared a Shop Small Resource Hub, with a variety of ready-made marketing materials you can use to encourage clients to support your business during the holiday shopping season - and all year long.
• Get engaged with peers and community leaders. The 15th annual Small Business Saturday is a chance to deepen local connections, while forming new ones. Connect with your local chamber of commerce to see how your business can participate in events and promotions, in cooperation with other merchants.
• Accept American Express® Cards, and your business could get recommended to potential new customers. In 2023, over 36 million Card Members received recommendations on where to shop.* Learn more here. 

Interested in accepting Amex? With North, rates could be lower than you expect. With the OptBlue® program, we provide easy processing, one fast payment, and set your rate for all card brands, including American Express. Call us at 877-840-1952 for more information, or find us here.

Small businesses are the backbone of every community. Whether your customers come from down the block or across the country, it’s more important than ever for you to promote your business. Join us and American Express this Saturday, November 30 in reminding everyone to Shop Small  – every day and everywhere.  

*Based on Amex recommendations made throughout 2023. American Express cannot guarantee your business will appear in a search on American Express Maps. Merchants are displayed via American Express Maps, AmericanExpress.com, and email.