How Your Business Can Shine This Small Business Saturday

Small Business Saturday is quickly approaching, and it's time to start thinking about how your business can be a part of this significant event. Established by American Express in 2010, Small Business Saturday encourages shopping at local businesses across the nation. 

At North, we proudly partner with this initiative to support all small businesses on November 29.

This year marks the 16th anniversary of Small Business Saturday. It highlights the critical role small businesses play in sustaining vibrant communities. By participating, you have the opportunity to connect with your neighbors and attract new customers.

Here’s how you can make the most of Small Business Saturday:

• Promote your participation: Let your customers know you’ll be part of Small Business Saturday. Use the Shop Small Resource Hub by American Express. It offers ready-made marketing materials to help you spread the word.
• Engage with your community: This event provides a chance to strengthen ties within your local business community. Collaborate with your local chamber of commerce. Participate in events and promotions with other merchants.
• Accept American Express cards: Increase your visibility by accepting American Express. In 2023, over 36 million Card Members received recommendations on where to shop. 

Suril Patel, Senior Director, Product Management at North emphasizes the critical role of small businesses, stating, "Small businesses drive local economies forward. They are essential to community success, fostering innovation and providing unique services that larger corporations often overlook. By supporting them, we ensure a thriving and diverse marketplace that benefits everyone." 

Your business can really shine with the buzz that Small Business Saturday generates. Customers love supporting local shops that give back to their community. By getting involved, you're showing everyone that you're committed to making your neighborhood a better place. 

Plus, it's a fantastic chance to highlight what makes your business unique compared to the big guys. Participating can help build stronger connections with your customers and keep them coming back. 

Consider these action steps:

• Update your online presence: Ensure your website and social media channels are current with event details.
• Create special offers: Attract more customers by offering exclusive deals or discounts for the day.
• Collaborate with other businesses: Partner with nearby stores for joint promotions to draw in more shoppers. Make a game of it and offer a raffle or give away for those who visit the most small businesses. 

Small businesses truly are the backbone of every community. By participating in events like Small Business Saturday, you're not only boosting your own business but also invigorating the local economy. 

Your involvement fosters a sense of community pride and encourages others to support local enterprises. It's a win-win situation that highlights the power and impact of shopping small.