In recent years, influencers have become an authoritative force in the health and wellness space. Many consumers are now looking to them to guide their purchasing decisions in a saturated market.
But just how can you harness their power to broaden the reach of your own nutraceuticals business?
Start with a strong social media presence
Social media platforms provide the foundation for influencer marketing. They allow nutraceutical companies to feature product images and videos, and educate consumers with credible demonstrations and content.
Combine these advantages with strong algorithms and the power of social proof to reap the rewards.
Although there are pros and cons to Instagram and other social media platforms like TikTok and YouTube, no one can deny their appeal to consumers.
Serious buyers and casual visitors alike become engaged and captivated when they see the product profiles and educational content that you post. They can then use these as jumping-off points to enter into enlightening conversations with you and with fellow customers that enable them to learn more, and often inspire them to make a purchase.
Partner with a social media influencer
Influencer marketing enables you to piggyback off the reach and power of someone who has already gained credibility and respect from a base of followers. Just be sure that the person you select is a match for your business and goals.
You don’t need to break the bank to benefit from the augmented reach and credibility that you can gain by hitching your nutraceutical business’s star to that of a social media influencer.
While it is possible to pay thousands or more to purchase the services of an influencer, some more localized research can provide you with the names of people who can help you to achieve your goals, while having a more modest price tag and follower list.
The key is to have a firm idea of both your brand voice and the goals you want to accomplish with your influencer. That person’s approach, social media presence, and brand should gel with yours.
This makes it much more likely that they will be excited about what you are offering and willing to endorse and promote it on their own website.
Tips to find the best social media influencer
Although potential influencers are a dime a dozen, there are platforms that can make your search easier.
Some of the most popular include Upfluence, Collabstr, and Grin. Another source of potential partners is the recommendations that appear on social media pages.
Furthermore, you can always directly contact the author of an industry-related blog whose opinion you respect. They just might be willing to work with you.
Once you come up with some prospects, evaluate them on crucial factors.
These should include a close analysis of whether their content aligns with your goals, their follower count, the authenticity of their audience, their engagement style with their followers, the quality of their content, their transparency in disclosing sponsor content, and any past collaborations they may have had.
With these details in mind, you’re ready to reach out to your favorite candidate. Just be sure that the partnership you build is mutually beneficial, with fair compensation for the influencer in exchange for an increased and authentic reach for your brand.
Then use your analytics systems, some of which are contained in the point of sale solution furnished by your nutraceutical merchant services provider, to measure and analyze the results.
When it comes to advertising and expanding the reach of your nutraceuticals business, social media influencer marketing can be a game-changer. As long as you take the time to choose your partnership carefully based on your target audience, remain aware of your regulatory compliance responsibilities, and choose your influencer partner wisely, all involved parties can benefit.
North is a leading financial technology company that builds innovative, frictionless end-to-end payment solutions designed to simplify and grow businesses of all sizes. From the front door, to the back office, the developer world, and partnerships that expand the payments landscape, North offers proactive, comprehensive merchant services, in-house processing, and more.
