June 26 marks National Beautician’s Day, and gives customers an opportunity to recognize the important role that everyone in the beauty community plays in helping them to shine.
As the owner of a beauty business, this event also furnishes you with a unique, once-a-year chance to raise community awareness about you and the services you provide. Adopt some or all of these tips to make this date into a winner for your business.
1. Turn the tables
Although June 26 is all about you in many respects, why not reframe it into a customer appreciation event?
Invite all of your valued clients to come in on the big day, incentivizing them with light snacks and even some product discounts or drawings.
Those who bring a friend who makes and keeps an appointment can be placed into a raffle for even higher stakes. Hand out discounted facial and haircut coupons that need to be redeemed within the next month to keep the foot traffic rolling in.
2. Implement a loyalty program
The point of sale terminal system that provides you with payment processing for beauty salons is multifaceted. One of its most important features is that it allows you to set up a loyalty program to thank your most dedicated clients.
Because the aesthetics industry is highly competitive even in small markets, it is vital that you set your business apart from the rest in creative ways that will engage and delight your clients.
Loyalty programs, with their incentives for repeat visits and their mechanisms that encourage people to try new products and refer social contacts, are a perfect way to achieve this goal.
Simply publicize your new program, make joining worthwhile, keep the fun and prizes coming and watch as rewards translate into new referrals and satisfied customers.
3. Ramp up your social media presence
We don’t need to tell you that running a beauty salon is all-consuming. With all of your existing responsibilities, the prospect of launching and maintaining multiple social media pages can seem daunting.
However, making this task a priority can pay for itself many times over in the form of engaged clients and new referrals.
To celebrate National Beautician’s Day, create a buzz on your customers’ favorite platforms using hashtags, contests and polls. Incentivize your loyal clients to add their own testimonials, and before and after pictures that combine to make your shop the place to be on June 26.
Even though this day is all about you and your professional staff, you would not exist without the cherished customers who make your business possible and help you live out your passion.
Like no other day on the calendar, June 26th offers you the unparalleled opportunity to recognize the accomplishments of your staff, thank your customers and raise community awareness about your shop.
With the help of your point of sale system and aided by a bit of careful planning, you can leverage this event to bring extra traffic and new customers to your business that will benefit you throughout the year.
North is a leading financial technology company that builds innovative, frictionless end-to-end payment solutions designed to simplify and grow businesses of all sizes. From the front door, to the back office, the developer world, and partnerships that expand the payments landscape, North offers proactive, comprehensive merchant services, in-house processing, and more.
