With superior products and top-notch customer service, your business should be well on its way to robust profits and sales success. However, there is something else that you should do to put the icing on the cake.
Incorporate a highly popular and innovative payment tool into your offerings that inspires trust, and makes it easier than ever for customers to resolve their invoices on time and in full. They’re called branded payment links, and they can please shoppers while setting your business apart from the rest.
Branded payment links: a definition and how they work
These URLs, buttons, or QR codes take customers to a secure checkout page where the payment can be completed. Customization features allow you to make them your own, fostering credibility and trust.
As a consumer, you may have already used a payment link. These simple but effective URLs, buttons, or QR codes can be sent directly to the customer via a text message or email, or can appear right on your website. Once the customer clicks on one, they are taken to your company’s secure checkout page, where they can complete their payment.
Payment links are more than just convenient and easy to use. They can lead to an optimized checkout experience that actually increases the likelihood of getting paid promptly. Additionally, they can be a useful tool in helping to elevate a customer’s relationship with your company.
How payment links can be customized
Making checkout as seamless and personal as possible is easy with payment links. You can customize branding and design, prefilled information, preferred payment options, check-out flow, and analytics.
Branding and design
Because customers are no longer content with a mundane or generic shopping or checkout experience, payment links can be a lifesaver for your store. There are several major ways that you can make these links uniquely your own. Start by matching the page that customers see with your brand look and feel, including your logo, colors, and style. You may even be able to use your own domain name for the URL.
Prefilled information
When a shopper arrives at your secure checkout page, you can prefill their payment details, such as name and email address. The link can also reflect the price of the specific item, quantity, or custom amount. Providing these thoughtful services further streamlines the buying experience, making it fast, convenient, and secure.
Preferred payment options
You also have a great deal of leeway when it comes to payment options. Links let you offer the full range, including credit/debit cards, digital wallets, and locally-based choices. You can even use the customer’s location to calculate shipping costs and collect taxes automatically with no extra steps necessary.
Check-out flow
Further, you can even dictate what happens after the payment has been completed. Payment links let you redirect the customer back to a specific page on your website, such as an order confirmation or thank-you page. Also, based on location, you can determine the customer’s native language and craft their checkout experience with this in mind.
Analytics
Finally, you will be able to add URL parameters to your payment links. Doing so allows you to track their performance. As a result, you can determine which social media or email campaigns are netting you the highest profits. Finally, you can append metadata to a payment link, enabling you to associate it with a specific customer, order, or marketing campaign. When you accept online payments, having this ability can be vital in assessing your performance and attracting new customers.
Payment links facilitate on-time payments without the friction and effort involved in chasing them down. When you take the extra step of customizing these URLs, buttons, or QR codes, you can make your brand even more memorable while elevating the quality of your customers’ experience.
North is a leading financial technology company that builds innovative, frictionless end-to-end payment solutions designed to simplify and grow businesses of all sizes. From the front door, to the back office, the developer world, and partnerships that expand the payments landscape, North offers proactive, comprehensive merchant services, in-house processing, and more.
