In 2024, we made a significant leap forward by rebranding from our legacy brand, North American Bancard, to North. This evolution was much more than just a name change. It was a strategic move designed to align the company's innovative spirit with its outward image. As Kiri Wolfe, North's Senior Vice President of Brand and Product Marketing, expressed, "We did that in order to make sure that all of the innovation that was happening on the inside was reflected on the outside."
In today's fast-paced world, the payments landscape is evolving rapidly. We recognized this as an opportunity to blend our established, respected legacy with new, innovative approaches. The 2024 rebranding allows North to meet the rising expectations of merchants who seek solutions that extend beyond traditional payment processing.
Why revisit our brand evolution now? Because weβre never done listening to our customers, exploring our own curiosity and challenging ourselves to meet and exceed the needs of businesses of all types and sizes. Our name reflects our position in the payments landscape. Just look North.
We provide a variety of tools designed to streamline and help you run your business. These offerings include payment processing of course, as well as inventory management, automated invoicing, and team operation tools, all aimed at fostering business growth. And by validating ourselves as an experienced thought leader, North offers valuable guidance to merchants at every stage of their business journey.
The new and always innovative North brand underscores the company's commitment to showcasing its expertise across various areas, from engineering to development to sales. This transformation highlights North's dedication to being a transparent and trustworthy partner, making it the easiest payments company to collaborate with.
Looking ahead, North is poised to lead the payments industry into a new era with its rebranded identity. The transition from North American Bancard to simply "North" is more than just a name change; it's a declaration of intent. This new name, concise yet powerful, embodies the essence of the company's evolution over the past 30 years, reflecting a commitment to innovation and growth. North.com is also the digital home for insightful content about business successes, challenges, and opportunities.
Despite the exciting changes, North's dedication to its merchants and integrated partners remains steadfast. We promise a familiar level of support across all industries, along with a robust suite of product offerings and an award-winning Customer Care Team. The goal is to enhance what partners and merchants love about working with North, making it bigger and better.
North's comprehensive approach to financial technology ensures that businesses of all sizes can benefit from its innovative, frictionless end-to-end payment solutions. By offering proactive merchant services, in-house processing, and strategic partnerships, North simplifies and accelerates business operations from the front door to the back office.
For those eager to harness North's offerings, consider these actionable steps:
- Explore new tools: Dive into North's expanded suite of payment and business management solutions.
- Stay engaged: Follow North's content on North.com to remain informed about industry trends and insights.
- Utilize support: Leverage North's Customer Care Team for guidance and support tailored to your business needs.
North is a leading financial technology company that builds innovative, frictionless end-to-end payment solutions designed to simplify and grow businesses of all sizes. From the front door, to the back office, the developer world, and partnerships that expand the payments landscape, North offers proactive, comprehensive merchant services, in-house processing, and more.
