Your online and in-store environments can seem like two different worlds that never actually come together. However, it is vital in today’s commercial ecosystem that your entire web of sales channels is united and accessible.
Ensuring that shoppers can take advantage of every one is easy. Start by having a conversation with your merchant services account provider about obtaining a smart POS solution.
Real-time inventory synchronization
With its accurate information, unified view, and multi-faceted fulfillment, you can ensure product availability, flexibility, and low cost.
Your smart point of sale (POS) system is equipped with an entire suite of tools designed to enhance your ability to run your business. One of the most important of these is its inventory management capabilities.
Regardless of whether someone shops online, in-store, or over the phone, your system instantly updates inventory quantities as soon as a purchase is made. As a result, shoppers can always see whether products are available.
The system gives you a unified view in real-time of merchandise availability in all of your locations and channels. As a result, you can prevent excessive buying of inventory and can guard against stock-outs.
Additionally, the system makes it possible for customers to have their orders fulfilled in various ways, including buying online with in-store pickup and shipping from the store. This flexibility can boost shopper satisfaction and even lower your own costs.
Centralized customer data
Regardless of how or where someone shops, their data is stored in a centralized location. This allows for unified customer profiles, a more personalized experience, and the ability to create and maintain effective loyalty programs.
Unlike in the past, when you may have stored sales and inventory details separately for each channel, your smart POS system can now consolidate all information into a conjoined pool. This allows you to create a unified customer profile for each person for all online, in-store, and phone purchases.
This furnishes you with a complete view of each shopper, enabling you to have a 360-degree view of purchases, preferences, and loyalty data.
Speaking of loyalty, the smart system helps to ensure that points, rewards, and promotions are available regardless of shopping preferences. With this in effect, you can maximize client engagement and increase the likelihood of repeat purchases.
Thanks to the unified profile and loyalty benefits, your smart POS facilitates a personalized shopping experience like no other. Staff can easily access data about preferences and buying history to curate targeted recommendations.
Marketing campaigns can be created to meet the needs of customers on an individual and per-segment basis. As a result, sales are boosted, and additional referrals could come your way.
Seamless operations
Flexible checkout, integrated returns and exchanges, and consistent pricing and promotions facilitate a consistent and simplified buying experience across channels.
Your smart POS helps to ensure that procedures and transactions are smooth, no matter what channel a customer uses. With flexible hybrid options, you can accept payments either online or in person.
The same is true of returns and exchanges. If someone buys something over the internet, they can bring it into your store for processing. The system seamlessly handles the return, updates the inventory, and issues a refund.
Through it all, your product catalogs, prices, and promotions should be consistent across all channels. Fortunately, your POS easily accomplishes this task. As a result, your marketing campaigns can proceed without confusion, and customers can receive a consistent experience across your brand.
Insights and analytics
No matter how many channels you employ, your POS is equipped to consolidate all sales, customer, and inventory data into a single dashboard. With just a few clicks, you can view reports that help you learn about shopper behavior and sales trends. Leverage these insights to create your next marketing campaign or product launch.
Ultimately, these details can help you to chart the course for your business. Leverage them to make smarter decisions about pricing strategies, inventory management, and marketing campaigns.
By harnessing the power of modern POS technology, you can revolutionize your online, in-store, mail order, and phone operations. Use it to sell products, communicate with customers, and shape your future in ways that you could not possibly have anticipated even a few years ago.
North is a leading financial technology company that builds innovative, frictionless end-to-end payment solutions designed to simplify and grow businesses of all sizes. From the front door, to the back office, the developer world, and partnerships that expand the payments landscape, North offers proactive, comprehensive merchant services, in-house processing, and more.
